The story behind DPS

Built for dealers who expect more

Dealer Product Solutions was created to solve a problem we saw repeated across the industry:
dealers paying too much for F&I products that delivered too little flexibility, transparency, or real partnership.

With more than 10 years in the automotive industry, Riley Sorrell has built a reputation for being a trusted partner to the dealerships she serves.
What sets Riley apart is her unique perspective. Through ongoing relationships with both vendors and dealerships nationwide, she has the opportunity to see how different stores structure their operations, implement F&I products, and drive profitability.

Meet Riley Sorrell

Founder & President
This perspective allows her to bring valuable insight to the dealerships she works with, sharing ideas and strategies that help stores stay competitive while maintaining control of their own processes.
Her hands-on approach, accessibility, and commitment to integrity have earned her the trust of dealer partners throughout the industry.
women in automotive
women in automotive
women in automotive
women in automotive

Riley Sorrell is a pleasure to work with and truly stands out in today’s market. She’s knowledgeable, reliable, and genuinely cares about helping dealers succeed, bringing far more than a typical vendor relationship. I’m consistently impressed with the professionalism and value she brings through her partnership with Dealer Product Solutions.

Gary Sillman

Global F&I Solutions

Riley is unique. She goes over and beyond to help, train, and educate her clients, not only with her own excellent products, but in other areas where she has expertise. She is truly remarkable with her wide range of knowledge of the industry enabling her to provide value, even in unexpected value added ways!

Martha Rader, PhD

Rader Coaching, Training & Consulting, LLC, dba Rader Leadership

For years, traditional F&I providers have operated with bloated fee structures, rigid programs, and incentives designed to benefit the provider first,  not the dealer. The result is compressed margins, limited control, and products that feel harder to stand behind with confidence.

You deserve a partner.

Dealer Product Solutions exists to strip away the unnecessary, simplify the structure, and return control and profitability back to the dealer. Our approach is intentionally boutique,  not because we’re small, but because we’re selective, hands-on, and focused on long-term relationships over volume.

Where do I start? I have been in the business for 35 plus years, and have worked with countless vendors. You couldn’t ask for a better rep than Riley. Answers her cell all the time, doesn’t matter where she is or what she is doing always eager to help! You couldn’t find a better representative for your company in my opinion. Eager, Bright, Very knowledgeable. She is a huge asset to the customer and your company. You should be proud to have her!

Jim Faroni

Sales Manager , Blasius Chevrolet

Let's work together

If you are evaluating your current F&I structure, inventory controls, or product margins, we invite you to start with a conversation.

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